MKT 700 Lecture Notes - Lecture 9: Data Integration, Personal Information Protection And Electronic Documents Act, Short Message Service
Document Summary
Privacy: this is a becoming a more and more important factor, governments are coming up with solutions but often one step behind. Pipeda does not generally apply to: not-for-profit and charity groups, political parties and associations, personal information may be collected with consent & only for use with a consented purpose, details: https://www. priv. gc. ca/en/privacy-topics/privacy-laws-in-canada/the-personal- information-protection-and-electronic-documents-act-pipeda/pipeda_brief/ The right amount of communication with your customer leads to higher engagement and ultimately higher retention. Lecture 9 notes be an offer to entice someone to buy something she previously looked at, a reminder to come back or an interesting article related to something the customer is interested in. For instance, a sporting goods retailer now sends out snow reports based on the customer"s location to people whom it knows like to buy ski clothes. (artun 187) Data integration: out-of-the-box connectors for esps (email service providers, webtag for capturing key web events, standard integration packages (erp, etc. , turnkey google analytics integration, enterprise grade integration framework.
