MKT 400 Lecture Notes - Lecture 3: Beignet, Implicit Memory, Ebay

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Marla Spergel

Document Summary

Sensing is an immediate response to stimuli that have come into contact with one of the five senses: a tweet, walks into a store, browsing on ebay, consumer does not make total sense out of something yet. Organizing is cognitive organizing: assembles the sensory evidence into something recognizable, such as morning beverages. Reacting can be both physical and mental responses: braking a car . Exhibit 3. 4: a visual image of the organization process: like sorting mail! People tend to not like things that are completely unknown so it usually creates negative feelings. This is the end of the perceptual process and can be both physical and mental in response to the stimulus. The example in the book details when a driver notices that the car ahead has its brake lights on so the learned response is to apply brakes as well. The reaction occurs as a response or behaviour.