MKT 100 Lecture Notes - Lecture 1: Voice Of The Customer

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Marketing: the way you promote to others, constant development, well-thought out or picture you want others to depict. Why brands need value: overtime, business can sell for significant amount, 80% of company"s profit come from 20% of customers, value is truly in the eye of customers; not good amount of value means bad business/ failed. What is marketing: set of processes to build customer relationships, set of processes, activities that"s all about creating, communicating and developing values to customers, society, employees, gov"t and stakeholders.