MKT 100 Lecture Notes - Lecture 8: Integrated Marketing Communications, Direct Marketing, Blog

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: unavailable

Document Summary

General advertising, personal selling, sales promotion, public relations, direct. Integrated marketing communications (imc): represents the promotion dimension of the four p"s; encompasses a variety of communication disciplines marketing and electronic media in combination to provide clarity, consistency and maximum communicative impact. Sender: the firm from which an imc message originates; the sender must be clearly identified to the intended audience. Deceptive advertising: a representation, omission, act or practice in an advertisement that is likely to mislead consumers acting reasonably under the circumstances. Transmitter: an agent or intermediary with which the sender works to develop the advertising agency be verbal, visual or both marketing communications; for example, a firm"s creative department or an. Encoding: the process of converting the sender"s ideas into a message, which could. Communication channel: the medium print, broadcast, the internet that carries. Decoding: the process by which the receiver interprets the sender"s message the message.