MKT 100 Lecture Notes - Lecture 6: North American Industry Classification System, Organizational Culture, Retail

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: unavailable

Document Summary

Business-to-business (b2b) marketing: the process of buying and selling goods and services to be used in the production of other goods and services for consumption by the buying organization or for resale by wholesalers and retailers. Resellers: marketing intermediaries that resell manufactured products without significantly altering their form. Derived demand: the linkage between consumers demand for a company"s output and its purchase of necessary inputs to manufacture or assemble that particular output. Buying center: the group of people typically responsible for the buying decisions in large organizations. Initiator: the buying center participant who first suggests buying the particular product or service. Influencer: the buying centre participant whose views influence other members of the buying centre in making the final decision. Decider: the buying centre participant who ultimately determines any part of the entire buying decisions whether to buy, what to buy, how to buy or where to buy.