MKT 100 Lecture Notes - Lecture 3: Speeders, Consumer Confidence, Healthy Diet

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Identify and discuss important trends affecting marketing decisions today. It includes the actors and forces outside marketing that affect marketing management"s ability to build and maintain successful relationships with target customer. Competitive intelligence (ci) used to collect and synthesize information. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for an organization. Used by firms to collect and synthesize position within respect to their rivals, enables companies to articulate changes in the marketplace rather than merely react to them. Aspects of the external environment - culture, demographics, social trends, technological advances, economic situation, and political and legal environment. (cdstep) The share meaning , beliefs, morals, values, and customs of a group of people. Entails easy- to- spot visible nuances that are particular to a country (i. e. dress, symbols, ceremonies, language, colours, and food preferences).