MHR 405 Lecture Notes - Lecture 4: Cognitive Dissonance, Extraversion And Introversion, Neuroticism
20 Oct 2017
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Attitudes are typically formed in memory; relatively enduring and difficult to change. Components: cognitive component based on beliefs, affective component based on one(cid:495)s own feelings and emotions, behavioural component past behaviour and behavioural intentions. Does attitude affect behaviour: attitudes behavioural intentions (how we intend to behave, behavioural intentions behaviour. *many factors influence how we behave; attitude does not directly link to. Behavioural intentions behaviour is not a direct link either; relations are moderated by situational and personal factors (big 5) Big 5 personality factors: openness, conscientiousness, extroversion, agreableness, neuroticism. Cognitive dissonance theory: holds an initial attitude, voluntarily behaves in a manner that is incongruent with your attitude, experience feelings of dissonance (discomfort produced by a violation of the self concept) If you can(cid:495)t change the behaviour, you change your attitude. If we behave in a way that is congruent with our beliefs we are more able to change our attitude.
