LAW 122 Lecture Notes - Lecture 1: Advertising Mail, Personal Selling, Retail
31 Oct 2017
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Document Summary
Place (location: the four p"s a blend of, followed by: Promotion: communicating with the public to influence them toward buying a product or service. An activity designed to increase visibility or sales of a product. To change perceptions about values, prices and benefits. Paid non personal communication about an organization, product, service, or idea by an identified sponsor. Ability to create image and symbolic appeals. A system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction. Media that allow 2 way flow of information and users can participate in and modify the content of the information they receive in real time. The interactive nature leads to a higher degree of customer involvement. Do not pay attention to banner ads. Audience measurement for the internet is still a problem (ex. Marketing activities that provide extra value or incentive to the sales force, distributors, or end user, and can stimulate sales.
