ITM 707 Lecture Notes - Lecture 13: Mobile Banking, Imitation, Root Mean Square

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 707
• Professor: Sameh Al Natour

Document Summary

The last strategic framework, resource based view, is more general and emphasizes ways in which to exploit its many potential resources. The framework, described next, can be helpful for sustaining and creating competitive advantage. Using the resource based view (rbv) a fourth framework, the resource based view (rbv),10 is useful for determining whether a firm"s strategy has created value by using it. Like the value chain model, the rbv concentrates on areas that add value to the firm. Whereas the value chain model focuses on a firm"s activities, the resource based view focuses on the resources that it can manage strategically in a rapidly changing competitive environment. Like the piccoli and ives framework, the rbv focuses on sustaining competitive advantage but through use of resources rather than by raising competitive barriers. Advantage valuable and rare resources that firms must leverage to establish a superior resource position help companies attain competitive advantage.