ITM 707 Lecture Notes - Lecture 4: Progressive Corporation, Vehicle Insurance, Cost Leadership

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 707
• Professor: Sameh Al Natour

Document Summary

Imagine what would happen if the order process for their services was not internet based. It seems silly to even consider a dot com that would insist that orders be placed in person or even by telephone. The dot com processes are aligned with companies " on line based business strategy. Further, their is strategy must also be aligned with their processes. It would be equally silly to expect information to be based on paper fi les rather than electronic fi les. A classic, widely used model developed by michael porter still frames most discussions of business strategy. In the next section, we review porter " s generic strategies framework as well as dynamic environment strategies. 5 we then share questions that a general manager must answer to understand the business " strategy. Framework companies sell their products and services in a marketplace populated with competitors.