ITM 100 Lecture Notes - Lecture 5: Data Mining, Data Management, Business Intelligence

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Mahmoud Jahani

Document Summary

Case study 5: asking the customer by asking the database: customer database contains information about the customer such as their name, address, and history of purchases. It would be unpractical to ask client"s information every time you need it. With the advance technology, there are systems where companies are able to conduct customer database. Customer database includes records that the customer purchased or their past history with the organizations. This information is important to the company since it allows the company to learn trends and information about their customer. Recently companies such as forbes, monsters. com, target etc Started to look closely into their own customer database. Forbes concluded that customer data base benefited their business since it allows them to create an advertisement to target their audience. If companies did not keep their customer data in their database, companies would have difficulties to make important decision and also now getting feedback.