ITM 100 Lecture 7: Getting Social with Customers

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100

Document Summary

Organization communicate with customer through social media to add value to their brand and to make their brand look up to date with current technology. These ads are based on users likes and dislikes. Not only that social media allows these users to create fan pages, q&a pages, contests, promotion and updates. Using all the collected data the social media website can show statistics regarding the effectiveness of the brand s ad campaign. All sizes of business use social media to develop ad campaigns and models to effectively target users. Social media sites collects data on how the user interacts with different types of ad types and based on that it collects data if the users like it or if they are at least interested in it. The collected data can help brands new and more effective techniques. The advantages is social media sites provide are advertising, brand building, market research and customer service.