HTL 701 Lecture Notes - Lecture 3: Telemarketing, 40 Minutes, The Home Depot
20 Dec 2017
School
Department
Course
Professor
Document Summary
The brand that creates the product but not necessarily the forefront when advertising: nestle they"re the big guys and then they branch out to having multiple brands without. Nestle on the package; it"s part of the logo but not always visible (or the forefront of the brand: gm they"re the ones creating the cars but not necessarily the brand that"s shown when advertised to the market. Offering multiple types of products under one brand: bmw series sub branded (different configurations, engines, features, neutrogena range of products; all something to do with beauty/skincare. Channel brand: lexus of a toyota toyota one of the largest in the world but has a luxury class competing with other high end cars; so it"s toyota but with a luxury class to distinctively differentiate it. Bumping a brand to get it into channel brand situation. The brand that creates the product but not necessarily the forefront when advertising. The name of the creator is the brand.
