HTL 701 Lecture Notes - Lecture 6: Sheraton Centre Toronto Hotel, Fire Sale, Franchising
20 Dec 2017
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Search engines (psychographics: 87% of searches done on google, bing & microsoft, why did bing choose jay-z to be the marketing campaign person, popular & powerful music personality, to target millennials. [get franchising ppt: licensing agreement, master franchisor that can sell to independent owners. Serving the guest directly that want your product. The company that owns the franchise name that can license others" have the franchisee store owner as a customer. Their own investment (their own store) owning the building, store etc. Key drivers: distribution (regional, national, global, product consistency, marketing, reservation systems, corporate culture. Pricing a brand: royalties (3-5% of room revenues, costs of entry (application, initiation, reservation system charges, hook-up, training, reservation and marketing fee cca. 3. 5: gds system charge (-4 per reservation, marketing assessments, other miscellaneous charges. Htl701 week 6a monday february 13th typically around 10% of room revenue going to franchisor.
