GCM 230 Lecture Notes - Lecture 2: Cap Height, Typography

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 230
• Professor: Gillian Mothersill

Document Summary

Generally, refer to width rst, height second! eg. brochure is 8. 5 w by 11 h! To avoid errors, always specify units of measurement, width & height! 2. 54cm = 1 inch = 72 points = 6 picas = 14 agate lines! Leading = amount of space from one baseline to another! Usually use picas for width, points for height! Typeface font (fonts refer to size)! Same typeface in different sizes (10pt, 11. 5pt, 12pt)! Live area (area where things get printed) dimensions! Width of paragraph = measure dimensions = horizontal picas!