GCM 210 Lecture Notes - Lecture 10: Shoppers Drug Mart, Holt Renfrew, Shopper Marketing
9 Aug 2017
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Penetrate the market with a new innovate ice cream package. Bricks and mortar window location in queen west (sweet jesus style) Take our innovative ice cream brand and deliver using uber eats (ice cream delivery) Drawn sketches, printed off concepts, pinterest board-esque style. Working with insights, aligning with the senior leadership team. But it is the packaging design that a consumer sees at a store and interacts with in-store and at home. That one tactical takeaway that represents the company"s work/what the company stands for. Standing out via a sustainable long term vehicle. Packaging is a component of a 360 integrated campaign. In-store disruptive pos online presence- website takeover, facebook takeover. Go after a brand you"ll be super passionate about. Confidence in yourself = out of the box thinking = will lead you to a career you will passionately kick ass in. The kitchen of a cpg cross functional team (1) (2) (3) (4)
