GMS 724 Lecture Notes - Lecture 4: Protestant Work Ethic, Work Motivation, Materialism

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Chapter 4 the cultural environments facing business. Culture learned norms based on values, attitudes, and beliefs of a group of people. Language a common language within a country is a unifying force. Communication: spoken and written language, silent language, distance, time and punctuality, prestige, body language. Religion as a cultural stabilizer: centuries of profound religious influence continue to play a major role in shaping cultural values and behavior. Social stratification: social ranking is determined by, factors pertaining to you as an individual, factors pertaining to your affiliation with certain groups, ascribed or acquired grouping based on gender, family, age, caste, ethnic, racial, or national origin, etc. Generally, people have little enthusiasm for efforts when the likelihood of success seems too easy or too difficult. Because the probability of success on the one hand or failure on the other seems almost certain. The degree to which individuals are assertive, confrontational, and aggressive in their relationships with others varies across borders.

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