GMS 200 Lecture Notes - Lecture 5: Cultural Intelligence, Franchising, Masculinity

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

One of the most impressive stories of a u. s. multinational in an emerging market is kfc in. By 2013, kfc has 4,563 outlets in almost 900 cities, and opens at least one new kfc chain every day in china. Kfc"s winning recipe in china: go global, act local . Understanding the local cultural, economic, and regulatory differences. Carefully followed chinese strict foreign investment laws and entered into join ventures with local producers a departure from its traditional us based approach. Nafta (north american free trade agreement) 1994. Eu (european union: an alliance of european countries that promote mutual economic growth by removing trade barriers. Ceta (the comprehensive economic and trade agreement: a free trade agreement signed by canada and the european union. The shared set of beliefs, values, and patterns of behaviour common to a group of people. Confusion and discomfort a person experiences in an unfamiliar culture. Tendency to consider one"s own culture as superior to others.