GMS 200 Lecture Notes - Lecture 3: Market Entry Strategy, Legal Personality, Immigration

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Mohammed Khaled Ahmed

Document Summary

Gms 200- week 3 chapter 3- part 1. Globalizaion: process of growing interdependence among the components of the global economy. Global economy: a worldwide network of interdependent countries that share resource supplies product markets and a compeiive business environment. Through what channels are countries becoming are more independent or integrated. Direct exporing: sell your product directly to foreign customers. Indirect exporing: sell your product to foreign countries through domesically based irms. Imporing: involves the selling in domesic markets of products acquired abroad. Can establish and maintain a relaionship with foreign customers. Can control the pricing of your product. Get a larger share of the proit if any. Managers have to learn about foreign markets. No opportunity to develop a relaionship with foreign customers. Never going to get knowledge of foreign market. Pay another company a fee for the right to make or sell a product in a paricular country or region. Ex. use another company"s paient or trade mark.