GMS 200 Lecture Notes - Lecture 1: Business Intelligence, Foxconn, Business Communication
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Planning - setting performance objectives and deciding how to achieve them. Controlling - measuring performance and take action to ensure desired results. Organizing - arranging tasks, people, and other resources to accomplish the work. Leading - inspiring people to work hard to achieve high performance. Key global trends in business: greater use of social media to: Develop greater awareness of company in the marketplace. Identify and attract new customers: becoming more difficult to define value and customer satisfaction: Do customers care more about the price of the products or the reputation or image of the company: globalization of production: Production of key components (toshiba, japan; infineon, germany; samsung, korea etc. All parts are assembled abroad (foxconn, china). Finished equipment is exported to the apple, u. s: increase in the use of robots: e. g. , robots are being used as receptionists and nursing aids (japan), competition in the global marketplace is becoming more intense: