FSN 703 Lecture 4: Week 4

• School: Ryerson University
• Department: Fashion
• Course: FSN 703
• Professor: Ani Nersessian

Document Summary

Considerations in window planning: type of window, exterior traf c, best way to group products, theme or scheme introduction, use of props, lighting, graphics and signage. Window styles: closed windows, open-back windows, no window, angled windows, arcade windows, showcase windows. Window set-up: solid wooden walls, floor panels, ceiling grid, secure door, lighting tracks, electrical output, window blind, easy access, speakers, themes and schemes. Holidays: christmas, valentine"s day, mother"s day, father"s day, seasons, trends. Common elements to use: colour, graphics, props, budgeting. Corporate vm: what to consider : distribution based on location of store, return on investment for theme, length of duration, need for push, competition, ways to save. Local vm: what to consider: distribution based on location of window, return on investment for theme, length of duration, need for push, competition, ways to save. Window display cost: setting the canvas, props, mannequins, styling, labour, special effects, products, window props.