FSN 703 Lecture 1: Week 1
14 Oct 2017
School
Department
Course
Professor
Document Summary
What is visual merchandising: making merchandise look good, making stores pretty, styling mannequins, creating window displays, moving xtures around. Branding the company further and more speci cally to collections, seasons, etc. First impression for the consumer and works to draw them into the store. Describes the presentation of merchandise to highlight its function and aesthetic appeal to a consumer considering a purchase. Create an enjoyable shopping experience connects with the target consumer. The sales team to help maintain high sale periods. The operations team, to drive inventory, making room for new arrivals. The operations team, to drive inventory making room for new arrivals. The corporate team to ful ll their vision of the brand. Operations in general to help set-up the store bas on the needs during events and different timelines of retail. Sustaining: ensuring the visual set up of the store can be sustained with customer shopping behaviours. Flawless execution: being able to set up awlessly.
