FSN 400 Lecture Notes - Lecture 6: Consumers Energy, Normative Social Influence, Masculinity
Document Summary
Defined as the process by which individuals acquire consumer skills, knowledge, and attitudes relevant to their role as consumers in the marketplace. Socialization of children was found to be associated with demographic variables, especially age: television, parents and peers are often identified as major socializing agents among young consumers. Power distance index (pdi): focuses on the degree of equality, or inequality, between people in the country"s society. High power distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society. France, spain, latin america, asian and african countries. Low power distance ranking indicates that society de-emphasizes the differences between citizen"s power and wealth. Individualism (idv): focuses on the degree that society reinforces individual or collective, achievement and interpersonal relationships. A high individualism ranking indicates that individuality and individual rights are paramount within the society. Usa, australia, uk, canada, netherlands, italy, france, sweden.
