FSN 123 Lecture Notes - Private Label, Accounts Receivable
10 Dec 2012
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Document Summary
Product development is the teaming of market and trend research, with other processes that develop a final product. Line: an assortment of products offered to consumers, usually on a seasonal basis. Line" is used to described moderate to popular-priced products. Collection: a term used to describe an expensive line is the u. s. or europe. Group: lines are divided into subdivisions called groups, linked by a common theme such as color, fabric, or style. Line-for-line: copied from the original design, but with less expensive fabrics, and mass produced, and in a standard size. Anchor: a design from a previous season reworked with different fabric. Designers work on three seasonal lines at a time. They monitor the sales of the current season, put finishing touches on the next season, and begin work on the third season. Role of the merchandiser: to channel the creativity of the designer.
