ENT 526 Lecture Notes - Lecture 3: Business Model Canvas, Statistical Hypothesis Testing, Customer Development
1 Jan 2017
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Timley: the market is ready, is it the time now to start this, and why it is doable right now. A large group of people with a problem: need demand, are people earning enough money to buy what your selling, health of the economy, market trends. They have money to spend on a solution. We solve it better than anyone else. We make profits when we do so. Access to needed resources larger and growing market customer development. Customer development: finding your customers in the wild and understanding how they really use your product. Customer development: the processes of identifying, finding, and talking to your customers to validate the assumptions you"ve made about your business. Choose something you"re excellent at business model vs. business plan. Business model: a single diagram of your business, on one page. A startup is not a small version of a big enterprise: the issue is not how to operate a business at a small skill.
