ECN 104 Lecture Notes - Lecture 5: Normal Good, Inferior Good

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Demand is perfectly inelastic when the quantity demanded does not respond at all to changes in the price. Demand is perfectly elastic when any price increase will cause the quantity demanded to drop to zero. This classification predicts how changes in the price of a good will affect the total revenue earned by producers from the sale of that good. The total revenue = price x quantity sold. A price effect: after a price increase, each unit sold sells at a higher price, which tends to raise revenue. A quantity effect: after a price increase, fewer units are sold, which tends to lower revenue. %change in revenue = %change in price + %change in quantity. It all depends on whether x<1, x>1 or x=1. If demand for a good is elastic, a higher price reduces total revenue. If demand for a good is inelastic, a higher price increases total revenue.

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