CRI 800 Lecture Notes - Lecture 9: Shonda Rhimes, Business Model, Bet Her
9 Aug 2017
School
Department
Course
Professor
Document Summary
Customers not interested in digital media players. The job: a seamless way to search, find, download, and listen to digital content. Microsoft had the zune but people didn"t like it. Apple approached it differently considering what the customer wants. Deep dive: intense look to what"s underneath the surface, look at pain points and use of the product/service in context, all aspects of an issue. Sought to discover a deep understanding of customers rather than just asking them what they want. Disruptive innovations require a deeper way of thinking about problems. Henry ford with the horseless carriage versus a faster horse. If he asked his customers what they wanted, they would have answered a faster horse . Steve jobs with apple microcomputer, mac/gui, ipod, iphone. Looking at the world through customer segment"s eyes. Negative side, pokes holes in people"s ideas. People matter: management has to get the casting right. Ties in with web weavers and flow balancers.
