CRI 800 Lecture Notes - Lecture 4: Negotiation, Creative Problem-Solving, Flea Market
25 Feb 2017
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The network of suppliers and partners that make a business model work. Access to resources like research and development and marketing. Co-owned partnership to share resources, capabilities, risks. Uniting to achieve goals they could not do on their own. But research indicates that 50% to 70% of all joint ventures fail! Collaborate where you don"t have an advantage to share common costs (shomi- something to compete with netflix) It"s not only i win/you lose (game theory) You don"t have to blow out the other fellow"s light to let your own shine . How a company communicates and provides value to customers. Directly engage with the company to evaluate a business" products or services. The different ways customers can buy a business" products or services. How do you get the product or service to the customer. Customer stays loyal and then becomes a brand evangelist. Has different economic, competitive and cultural imperatives.
