CRI 620 Lecture Notes - Lecture 10: North By Northeast, Labatt Brewing Company
29 Mar 2017
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Document Summary
Typically bought by senior staff members of an organization; performance request forms are typically submitted in-house. Process of booking: soliciting talent through an agent. Corporate events offer a unique experience for employees and provide a source of income for artists. It doesn"t really; sometimes it can affect its value. It depends on the size on the event. Intelivents: gentleman"s expo, toronto festival of beer, brewers. Embrace, live nation, mrg/fource: all promoters will do some corporate activations. Closed to public, no ticket for purchase. Operated by shed creative agency; division of universal. Vendors earn revenue based on the amount of tokens they take in there; they then split that with the festival. Vendors can pay more for larger spaces, spaces by hate or stage, key spaces taken up by larger or returning companies. Moose head, labatt, and molson can spend up to six figures for space and utilities for larger activations.
