CRI 620 Lecture 7: Week7
9 Mar 2017
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Document Summary
Marketing plan: outlines the schedule and media used to market a show. Begins with the announce (announcement of the show or event); marketing pieces are purchased and executed to publicize the show in an effort to create momentum moving forward. Plan outlines the schedule of marketing pieces and how/when they are executed. Print media: offer online platforms and corresponding online advertising products; can be geographically targeted and are easily purchased and executed. Regional and national newspapers: mass market audience, large circulation. Weekly newspapers: promoters and larger venues will often buy bulk advertising space which they will run in every issue; portion of strip ads are allocated for specific shows, cost of advertising added as a show expense. Music-centric publications: cater to a specific demographic of music lovers; often heavy on advertising content (full tour listings, new album releases) Print ads are often used to announce a show using a breaking or break-out ad.
