CRI 600 Lecture Notes - Lecture 8: Normative Social Influence, Wok, Motivation

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Takes into account very general macro-level processes and influences. Markets can provide benefits to certain behaviours, or impose costs on them. Florida proposed that a key component of the market for creative work is tolerance. Creativity sometimes results when an individual buys low and then sells high (idea gains respect) Obviously, such models emphasize process over the other p"s; in terms of creative magnitude, they range from mini-c to big-c creativity. Preparation stage where the individual gathers information and defines a problem. Incubation involves taking some time away from a problem. Illumination a solution or an idea suddenly makes itself known. Verification: individual test the idea or applies the solution. Some recent process theories define the creative process in terms of component mechanisms rather than stages. Amabile"s componential model includes three facets: domain-relevant skills, knowledge about the domain, creativity relevant skills, and task motivation. Develop the foundations of social psychology of creativity.

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