CMN 600 Lecture Notes - Lecture 20: Hasty Generalization, Pathos, Information Structure
21 Oct 2017
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Document Summary
Why study science communication: strong language/communications skills are 1) attractive to employers and 2) influences the way we think. The scientific method: hypothesis procedures data findings communications. In which channel a medium (print, newspaper, journals) Shannon and weaver transmission model: describes communication as a model and how information is coded and decoded, s (sender) m (message) r (receiver) It also involves the idea of feedback = receiver sending information back to the sender: senders scientists, science publishers, entrepreneurs, teachers, consumers, messages/content, peer to peer and peer to public, scientific journals and news stories, channels. Week 4: messages and audience: the purposes of science communication, awareness, enjoyment or other affective responses, forming, reforming, or confirming science-related opinions or attitudes, understanding science content and process. Inattentive public these don"t have any interest to science-related news. Or are they out of: rhetorical devices order, alliteration, personification, pun, metaphor. Identify a target audience: explain the nature of the problem or issue.
