ACC 100 Lecture Notes - Lecture 9: Inferior Good, Antivenom, Normal Good
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19. Which is the proper order of steps in the target costingprocess?
A. | Analyze customer needs and wants, find the target cost, designthe product, determine the desired profit. | |
B. | Design the product, analyze customer needs and wants, determinethe desired profit, find the target cost. | |
C. | Analyze customer needs and wants, determine the desired profit,find the target cost, and design the product. | |
D. | Analyze customer needs and wants, determine the desired profit,design the product, find the target cost. |
2 points
Question 20
As the price increases, the quantity demanded willgenerally:
A. | decrease. | |
B. | increase and then decrease. | |
C. | increase. | |
D. | stay the same. |
Question 23
Most of the manufacturing costs for a product are determined inthe:
A. | design stage. | |
B. | preproduction stage. | |
C. | at maturity. | |
D. | during production. |
2 points
Question 24
Which of the following are relevant in deciding whether toaccept or reject a special order?
A. | The impact the order will have on existing business. | |
B. | The price that will be charged on the special order. | |
C. | The incremental cost of filling the special order. | |
D. | All of the above. |
2 points
Question 25
Which of the following statements about prices and profit istrue?
A. | Higher prices combine with lower demand to change the level ofprofits. | |
B. | Higher prices always lead to lower demand and lower profits. | |
C. | Higher prices will be offset by lower demand so profits willstay constant. | |
D. | Higher prices always lead to higher profits. |
Question 33
When preparing the operating section of a statement of cashflows using the indirect method, various adjustments are needed.Which of the following adjustments is incorrectly stated?
A. | Add gains on sale of equipment. | |
B. | Deduct any increases in inventories from net income. | |
C. | Add to net income any increases in current liabilities. | |
D. | Add to net income depreciation and amortization expense. |
2 points
Question 34
Cash flows related to long-term liabilities and stockholders'equity items are classified as:
A. | investing activities. | |
B. | financing activities | |
C. | operating activities. | |
D. | non-cash activities. |
Suppose JCPenney and Macyâs were both vying to carry an exclusive line of Heidi Klum-designed outerwear. This would be an example of:
A. Parallel conflict. | |
B. Horizontal conflict. | |
C. Perpendicular conflict. | |
D. None of these. |
It is common knowledge among consumers and retailers alike that apparel prices tend to be marked up artificially. Years of coupons and promotions have trained customers to wait for price reductions, only shopping at department stores when special sales are available. During the Great Recession, consumer confidence dropped and spending slowed dramatically. As the economy has improved, department stores such as Macy's and JCPenney have begun looking for ways to increase customer spending. Many department stores have once again turned to steep sales and special coupons, further encouraging the cycle of regular (lukewarm) business and sale-time frenzy.
Taking a different route, JCPenney moved to reduce the artificial markup so common to department store apparel. Borrowing Walmart's long-time "everyday low prices" strategy, JCPenney hoped to spur demand and reduce off-sale shopper apathy with basic contemporary apparel, promotions such as "Best Price Fridays," and special month-long values. Customers accustomed to receiving a coupon before shopping did not respond well to the new retail strategy, however, and JCPenney incurred substantial losses. The company launched an informative marketing campaign extolling the great values available without needing coupons or special sales, but the public remained unmoved. In April 2013, JCPenney ousted the man behind the change, Ron Johnson, as CEO and promised a return to coupon-based sales.
Dana Mattioli, "Penney to Tweak Message, but Not Its Strategy," Wall Street Journal, June 19, 2012, http://online.wsj.com/article/SB10001524052702303703004577476830407027186.html (Accessed March 26, 2013).
How could JCPenney have used shopper marketing to avoid alienating its customers and losing sales?
A. It could have partnered with brands to advertise the most desirable products. | |
B. It could have compared its loyal shoppers with brandsâ core target consumers. | |
C. It could have conducted a large-scale research project to gauge customersâ attitudes, perceptions, emotions, and behaviors. | |
D. It could have inspired managers to coordinate better, measure more, think more creatively, and move faster. | |
E. It could have done all of these. |