POLS 261 Lecture Notes - Lecture 8: Cuban Missile Crisis, Graham T. Allison, Civil Society

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Broadening the scope, not just looking at military tools. A key guiding principle pushing that grand strategy forward and making it more coherent to the observer. So(cid:373)eti(cid:373)es it"s very easily a(cid:272)(cid:272)essi(cid:271)le -> us, but sometimes it is harder to find -> canada. How do you measure power: hard power: military might, soft power: ability to get what you want through attraction rather than coercion or payments. For liberalism they identify a broader scope of interests. Marxists: view foreign policy goals as identified and prioritized by the rich and powerful. Soft power is why there is a focus on public diplomacy and outreach. Ex: harvard being the most known university in the world: attract talent, an ideal -> (cid:272)reatio(cid:374) of a (cid:272)ulture (cid:862)a(cid:373)eri(cid:272)a(cid:374) drea(cid:373)(cid:863) Ex: canada being perceived as a tolerant and peaceful nation -> brand image. Conclusion: system is more durable than realists suggest. Currently such a large gap between us and other states -> makes balancing unrealistic.

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