COMM 103 Lecture Notes - Lecture 3: Canadian Dollar, Pest Analysis, Habitat
22 Sep 2015
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Document Summary
For high tech customers who want a reliable smartphone, our iphone is a smartphone that is easy to use. Unlike samsung, we have a large, relevant ecosystem. For aspring business students who want a successful career, queen"s commerce is a program that provides a comprehensive, 4 year education. Unlike ivey, we start with business from day 1. Setting objectives: short-term profit, profit = short term money making, profitability = ability to make money over the long term, long-term growth & profitability, social & environmental responsibility. Business planning cycle: productive resource capability assessment, look at the ability for company to grow using resources, business plan development, business plan execution, company performance & profitability, company growth & expansion. Planning cycle execution: lasts three years, should put your company in a better spot by the time you rethink it. Hetesh seth: companies can exceed or fall below projections, cycles are getting shorter as tech grows quicker and quicker.
