COMM 103 Lecture Notes - Lecture 5: Pest Analysis, Oil Sands, Volkswagen
Document Summary
Impact related to national debt capital crunch (access to cheap money is become difficult: economies were able to grow faster than the growth of debt. Growth has dissipated, therefore levels of debt have risen. High levels of debt are not supported. Decrease in consumer confidence decreases consumption: europe"s situation, bad us economy; less investment by usa. Demographic shifts: fully developed economy -> aging, emerging economy -> young, emerging nations facing significant unemployment for younger population. Disconnect between age of population and age of employed. Immigration (eg. canada has powerful immigration policy, because we have decrease birth rates, needed to support economy) Increase emphasis on outsourcing scarcity & competitive advantage. Global rebalancing more g20/30: improve or reinvent, g7/8 used to make up 90% of world"s gdp, now they have less clout; New companies are using new innovative techniques (diverse) We need to improve productivity and continue to improve to be sustainable: acceleration or connectivity.