BUSI 2220 Lecture Notes - Lecture 1: Vanity Domain, Linkedin, Search Engine Optimization
15 Mar 2016
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Scmd 125: setting media profiles up for bus . Take the time to build a strong profile. Fill out all profile fields accurately and completely. A professional profile builds trust with your audience. Add relevant keywords to your bio field. Keep customers in mind when selecting your location. Add photos and videos to give your profile a complete look. Use twitter cards to increase engagement and traffic. Add twitter buttons to your website for easy sharing. Twitter lists help you easily follow profiles: private lists, public lists, favorites, branded hashtag, industry influencers/ local media. Your favorites tab helps amplify positive mentions- media articles, positive shout outs. A branded hashtag encourages your audience to interact with your brand. Give your visitors an easy point of contact. Keep seo and keywords in mind when writing your about section. Set a vanity url for your page. So you can tailor what you publish accordingly. Adopt a consistent design aesthetic for your images.
