BUSI 2210 Lecture Notes - Lecture 2: Social Marketing, Brand Equity, Graphic Communication
4 Feb 2017
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Product: anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want of need. Inexpensive goods/services that consumers buy frequently, quickly, and with minimal effort: shopping products. More expensive goods/services that consumers buy less frequently, and with more time and effort involved in making the right choice: specialty products. Goods/services that consumers value and see as unique, are willing to expend considerable time and effort to acquire: emergency products. Products/services that consumers find they need in order to solve an unexpected, time-sensitive problem: unsought products. Products/services that consumers are unaware of or have not thought of buying. The product is used to make other goods/services to facilitate operations, or to resell to other customers: organizations. The product is the organization/firm/industry (as opposed to its products/services: persons. The product is a particular person: places, ideas. The product is a place to visit, move to, etc.
