BUSI 1600 Lecture Notes - Lecture 3: Human Capital, Financial Capital, Social Capital
21 Feb 2017
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Document Summary
Three potential areas: m & rr, m & e, rr & e. Market & resource requirements: question of economics, extent to which the investment require is in line with the size & profitability of market. Market & entrepreneur: extent to which market is consistent with motivation of entrepreneur, fit between nature of market & interests of person. If person has no interest, may not be committed. Resource requirements & entrepreneur: extent to which resources needed fit what person has available, be systematic, compare each type of resource needed with what entrepreneur has. Conclusion: few people can cover all resource requirements, should be able to see where missing pieces are in case. Assess severity: report overall level of fit observed, draw our conclusions on suitability/attractiveness of this opportunity for entrepreneur. Entrepreneur: attitudes, behaviours, skills, motives/goals, commitment, ability to take risk, human capital.
