SLGY 2232 Lecture Notes - Lecture 11: Focus Group, Face Validity, Media Studies
22 Mar 2017
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Document Summary
Introduction beyond quantitative interviews used in survey research. Central advantage; allows the researcher to pursue issues and topics in greater depth. They are a mainstay of field researchers, used both by participant observers and by researchers who make no pretense of being part of what is being studied. Qualitative interview studies are sometimes combined with quantitative techniques, like a survey. Qualitative depth interviewing: definitions and guidelines dig it out solicit information appropriate to the analysis up with additional relevant questions subjects to tell their own stories of their lived world. understanding, insight, mental activity and discipline. Qualitative interview ; a document containing questions and other types of items designed to. The key is asking open-ended questions, listening and recording the answers, and then following. Both an art and a science that involves skills, sensitivity, concentration, interpersonal. Miner assumption that the subject possesses specific info and that the interviewer"s job is to.
