SBMG10018 Lecture Notes - Lecture 1: Sales Process Engineering, Income Statement, Cash Flow
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Compelling value ( your value proposition: price features or flexibility) Provide description of your market, customer, benefits, and reason to believe in your success). Management: assign jobs for who is doing what task (admin, marketing or operations) Location: choose a real location (it does not have to be currently available) Legal structure: in cooperation, partnership or sole proprietor. Vision and mission: what are you current company values and how do you look to change the world. Goals and objectives: % of sales growth wanted in a certain time period. Use business source premier to find total sales. Low, medium, or high (less than same as or higher than competition) Mohawk college is positioned in the education market segment and is the preferred supplier of post secondary applied learning (full time and part time) in a flexible environment, demonstrated by years of high rankings in student surveys. Ex different store handing out coupons or cards.
