SOCPSY 1Z03 Lecture Notes - Lecture 7: Latanya Sweeney, Affective Forecasting, Fundamental Attribution Error

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Social perception refers to constructing an understanding of the social world from the data we get through our senses: the processes by which we form impressions of other people"s traits and personalities. Attribution refers to the process of inferring the causes of a person"s behaviour: motives, traits, and situational pressures. Attribution theory: heider and simmel an experimental study of apparent behaviour (1944) We used schemas: a well organized structure of cognitions about some social entity such as a person, group, role, or event, schemas help us to categorize, example: we associate a set of behaviours with an aggressive person. Prototypes: abstractions that represent the typical of a class or group, example: wealthy, cultured, rough neck, etc. Schemas make this possible by: making certain facts easier to remember, helping us process information faster, guiding our inferences/judgments about people and objects, help us interpret ambiguous elements in the situation. Person schemas cognitive structures that describe the personalities of other individuals.

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