PSYCH 2C03 Lecture Notes - Solomon Asch, Jaywalking, Field Experiment
1 Apr 2013
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Document Summary
Drisball and muller field experiment: social influences on jaywalking. Philadelphia safer to jaywalk than to cross according to street lights. There is a reason that all the people are jaywalking, because its safer. The street is empty, one person jay walks, the other people in the group conform and jaywalk as well. Normative pressure: everyone jay walks and one person stands on the curb and looks silly and decides to jay walk. Baseline (bl) vs. doesn"t jaywalk vs. jaywalkers: dv: % of jaywalking. Confederate no jaywalking 10% lower than baseline. Confederate jaywalks significant increase in people jaywalk conformity: what type of conformity. Normative: some people might think they might look stupid if they don"t jaywalk being the only one standing there while everyone goes. Situational: people jaywalking because they know its safe and ok to go. Asch on conformity in an unambiguous situation. Discussion of data demonstrating motivational for conformity in these experiments.
