PSYCH 1X03 Lecture Notes - Lecture 3: Group Polarization, Group Cohesiveness, Group Dynamics
14 Sep 2016
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Conformity: norm function: converge with others despite the different starting points of the individual subject (response becomes more like that of those around you) Is the role of others in setting norms/standards of conduct based on the fear of rejection/ostracism: comparative function: is the role of others in providing info about an ambiguous situation. In certain situations the group will have a more reserved position than its individual members: group polarization. Suggests that decision making in a group tends to lead to more extreme values by strengthening the original inclinations of the individual group members. This can move the group decision in either the risky or cautious extreme: group think. Is a group decision making environment where group cohesiveness becomes so strong that it tends to override realistic appraisal of alternative opinions. Groups falling victim to this often believe that they are right and all other groups are wrong.
