PSYCH 1X03 Lecture Notes - Lecture 8: Social Learning Theory, Solomon Asch, Optical Illusion
Document Summary
Introduction our thoughts & behaviours are influenced by the people around us (we act differently in different contexts) influenced by cultural norms & advertising. Presence of others behaviours performed in a group are different from behaviours performed individually. Audience: a group of people watching an individual perform a task. Social facilitation: the increased performance that occurs in the presence of co-actors or an audience sometimes, presence of others can hinder performance on tasks (ex. learning non-sense syllables, completing maze) Zajonc -- presence of others increases arousal to improve performance on well-practiced tasks; presence of others decreases performance on complex tasks. Social learning theory: we learn appropriate behaviour by modeling & imitating the behaviour of others different from conditional learning b/c there is no explicit reinforcement. Module notes page 1 experiment) subject was always the 6th to respond confederates agreed on incorrect answers & 75% of subjects conformed to confederates" answers at least once.
