MMEDIA 1A03 Lecture 6: Lecture #6.docx
15 Dec 2014
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Divergent thinking: is a way of using your brain, brainstorming is a tool of divergent thinking: but not the only one, involves generating a series of random associations, free writing: is a process of writing about a subject in a stream of consciousness ways, mind mapping: is similar to brainstorming; it involves dividing ideas into sets of relations in regard to the subject, divergent thinking is well suited to generating and gathering ideas; but you need to be able to analyze and evaluate these ideas, original and creative ides come from combining existing concepts in a new way, divergent thinking produces a wide range of ideas ideas which tend to be the building blocks of a new approach and a viable solution, when these seemingly random or out there" ideas are arranged, sorted, and analyzed, original and novel answers emerge.
