MMEDIA 1A03 Lecture 1: MMEDIA 1A03- Week 2

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Observing = paying attention to the things that are already happening around you in the world. Doing = activity you do in the world. Your project should focus on something you have observed rather than something performed for the camera/microphone/device. The art of observation begins with immersing ourselves in the textures and tones of life. We have become addicted to merely looking at things and beings. The more we regress from seeing to looking at the world through the ever- more-perfected machinery of viewfinders, Tv tubes, vcrs, microscopes, stereoscopes the less we see, the more numbed we become to the joy and the pain of being alive, and the further estranged we become from ourselves and all others. To provide an opportunity for the viewer to experience something familiar in a new way or to draw their attention to something they had not noticed before = deep observation.

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