LABRST 1C03 Lecture Notes - Lecture 8: Social Movement, Community Mobilization
Document Summary
Organizing the unorganized: characteristics, aggressive organizing, especially in traditionally low density sectors, major redistribution of resources (money, training and staff) towards unionization efforts, negotiation of neutrality agreements with employers. The organizing model: characteristics, active membership involvement to organizing campaigns. Social movement repertoire of tactics: disruptive direct actions, corporate campaigns, community mobilization, different appeals to difference types of workers, creation of an organizing culture after unionization drive is successful. Justice 4 janitors increased union density in downtown los angeles commercial cleaning from 10% to 90% in 1995.