COMMERCE 2MA3 Lecture Notes - Lecture 15: Retail, Purchasing Manager
7 Nov 2016
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Document Summary
B2b has six steps as opposed to b2c, which has five steps. First step is the same for both b2b and b2c. Facebook gives you the ability to connect with others but the price you pay is your privacy. For b2b, the recognition can come internally or externally. It could come from employees, suppliers, or competitors. This is where you layout the specifications of the products. It is wise to involve some suppliers at this stage to prevent any surprises later. Most companies pick more than one supplier to lessen their risk especially for critical components. When dealing with rfps, some firms have a policy that requires them to negotiate with several suppliers. Any terms and who will be responsible for the goods is highlighted in this section. Firms may set a minimum overall score for suppliers to be on their list. Buying center is composed of all the people who formally and informally effect the process.
