COLLAB 2N03 Lecture Notes - Lecture 3: Kpmg, Social Perception, Personal Identity
18 Oct 2015
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Document Summary
Chapter begins by talking about how kpmg makes diversity a top priority. It is the process of interpreting the messages of our senses to provide order and meaning to the environment; helps sort out and organize the comple and varied input received by our senses. Perception has three components: a perceiver, a target that is being perceived, and some situational context in which the perception is occurring. The perceiver perceptions of a target; past experiences lead the perceiver to develop expectations, and these can affect current perceptions. Their experience, needs, and emotions can affect his or her. Perception defence is the tendency for the perceptual system to defend the perceiver against unpleasant emotions. Ambiguous targets are especially susceptible to interpretation and. The target addition and perceivers need to solve such ambiguities. The situation this context can affect what one perceives; the most important effect that the situation can have is to add information about the target.
